Situation Analysis
Indonesia Drinking Bottled Water Market - Growth, Trends, and Forecasts Proportion of Access to Drinking Water in Indonesia
Market Trends
Bottled water refers to drinking water that is packaged in plastic or glass containers for convenient consumption. It is typically sourced from springs, wells, or municipal supplies, then subjected to a series of processes such as filtration, disinfection, and purification to ensure its quality and safety for human consumption. This industry has witnessed substantial growth due to the convenience it offers in providing potable water on the go, especially in areas where access to safe tap water might be limited. While various types of bottled water exist, including mineral water, purified water, spring water, and artesian water, the key distinction lies in their origins and treatment processes. Consumers often opt for bottled water as an alternative to tap water, either for its perceived purity or taste preferences.
Indonesia drinking bottled water market is projected to exhibit a growth rate (CAGR) of 7.47% during 2024-2032. The increasing concerns regarding water quality, clean and safety, rapid urbanization and changing lifestyles, growing awareness about the health and wellness among consumers, expanding tourism sector of the country, expanding middle class population, ongoing infrastructure development represent some of the key factors driving the market.
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